TGI Fridays were looking for innovation inspiration as they looked to tackle inefficiencies and continue evolving in a rapidly changing market.
In 1965, Alan Stillman launched the inaugural TGI Fridays restaurant in New York. Over the span of 54 years, TGI Fridays has expanded its footprint to over 870 restaurants across 60 countries. Seeking innovation and efficiency in the face of a dynamic market, TGI Fridays turned to VoCoVo for assistance, incorporating their solutions into a strategic plan to stay ahead in the ever-evolving dining landscape.
VoCoVo’s Integration Journey
What began as a singular installation has now evolved into a comprehensive communications infrastructure across TGI Fridays’ UK restaurants. The ongoing nationwide renovation further underscores VoCoVo’s integral role in the company’s pursuit of growth.
VoCoVo’s Positive Impact
The flagship TGI Fridays restaurant has witnessed a transformation with the infusion of VoCoVo technology.
- Elevated Morale. Collaborative efforts between colleagues and managers have become seamless, fostering a positive working environment where commendations are delivered promptly.
- Improved Upselling. Enhanced service and quicker response times empower colleagues to make more accurate recommendations, particularly regarding specials.
- Seamless Service. Special requests and dietary inquiries are swiftly addressed as servers can remotely check with the kitchen, providing instant answers to customers.
- Efficient Call Handling. The entire team can now handle incoming calls and confirm bookings through their headsets, streamlining the reservation process.
Addressing Time Inefficiencies
TGI Fridays faced challenges related to time efficiency, unempowered teams, and overall agility. The expansive restaurant spaces required team members to cover significant ground during shifts, leading to delays in communication and missed opportunities.
VoCoVo stepped in to reduce unnecessary communication distances, allowing teams to focus on customer service within their designated areas.
Empowering Hosts and Kitchen Teams
Hosts welcoming guests needed quick access to table availability without leaving customers waiting. Similarly, better coordination between front of house (FOH) and back of house (BOH) teams was crucial.
VoCoVo’s solution facilitated crystal clear, full-duplex, push-to-talk voice communication throughout the entire restaurant. The integration of a dedicated kitchen handset linked BOH teams with their counterparts on the restaurant floor.
Efficiency Achieved
VoCoVo’s technology eliminated the need for frequent trips across the restaurant floor for communication. The VoCoVo Controller allowed management to create and switch between voice conferences, enabling targeted communication and collaboration.
This enhanced workflow not only maximized upselling opportunities but also ensured a responsive, agile, and customer-focused team, reinforcing the TGI Fridays brand.
From the customer:
“We no longer have to run around looking for free tables; the team and door-host can now communicate and coordinate wherever they are in the restaurant.”
Elizabeth Scott | Restaurant Manager
VoCoVo helps hospitality businesses to accelerate customer experience
As VoCoVo’s authorised UK distributor, Syndico and a has vast experience in helping teams to be better connected through communication technology. VoCoVo is popular with restaurants and other hospitality businesses because it helps them to connect front of house and back of house (and everything in between) seamlessly, allowing staff to provide the best customer experience.
Would you like to learn more about VoCoVo? Whether you are a communications reseller looking to bring VoCoVo to your customers, or a business looking to implement a VoCoVo solution – contact us today!
