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Syndico and SHELFIE enter exclusive UK and EMEA distribution partnership

Syndico is delighted to announce that it has partnered with SHELFIE, provider of automated data insights, as its exclusive distribution partner in the UK.

SHELFIE is an AI solution which helps businesses to drive new levels of efficiency and safety. Using its cloud-based advanced machine learning algorithm, SHELFIE analyses images captured by installed cameras and sends alerts to colleagues’ chosen devices.

SHELFIE is primarily used in retail stores, learning when stock needs to be replenished based on images captured by store cameras and sends an alert to colleagues – effectively automating their stock management process. It can also be used to drive intelligence-based efficiencies and identify safety concerns in forecourts and hazardous environments including energy plants and offshore rigs.

Syndico has already began utilising SHELFIE in the convenience retail market thanks to integration with VoCoVo team communication headsets. SHELFIE uses machine learning to detect stock shortages and identify suspicious customer behaviour, sending discreet real-time notifications to colleagues’ headsets. Retail store owners can use SHELFIE’s portal to obtain comprehensive data insights on their business, helping them to be more safe, efficient and profitable than ever before. To learn more, click here to see SHELFIE and VoCoVo in action in a NISA Local store.

Commenting on the partnership, SHELFIE VP EMEA Yehia Oweiss said:

“We are thrilled to announce our new distribution agreement for the U.K and EMEA region, marking a significant milestone in expanding the reach of our exceptional SHELFIE solution. Collaborating with Syndico has filled us with excitement as we strengthen our presence in this region.

 “This partnership is a testament to our commitment to delivering sustainable solutions and creating a positive impact on a global scale. We look forward to a fruitful collaboration, bringing our cutting-edge technology to even more customers.”

Andrew Wilson, Syndico Managing Director, added:

“I am delighted to welcome SHELFIE to the Syndico portfolio and I’m certain that, as a complimentary product to other technologies we have already established in the market, the software will be a big hit with our Reseller Partners.  SHELFIE is leading the field in this space and are exactly the type of forward-looking technology business we love to partner with.

 “Many Syndico Reseller Partners depend on us to find and bring this type of technology to them and this is another great example of Syndico living up to that expectation.”

Giuseppe Porcelli, Founder and Chairman of SHELFIE, also states:

“At SHELFIE, we are dedicated tech innovators on a mission to reshape retail, unlocking its full potential. By seamlessly merging physical and digital realms, we’re ushering in a new shopping era. Through our advanced platform, retailers can enhance operations and offer shoppers seamless, engaging experiences. Our aim is to redefine retail, ushering in a future where shopping breaks limits and embarks on a remarkable technological journey.”



SHELFIE (a Venture of Lakeba Group) is an innovative company that is revolutionising the retail industry. Since its establishment in 2015, SHELFIE has emerged as a market leader, offering advanced technology solutions and services to help businesses streamline operations, elevate customer experiences, and achieve substantial growth.

In today’s highly competitive and digitally-driven retail landscape, SHELFIE recognises the challenges faced by retailers e.g. missing or misplaced products, loss prevention, missing label detection, real time stock information and more. The company’s primary mission is to equip businesses with the necessary tools and expertise to flourish in this rapidly evolving market. With a range of customisable solutions tailored to meet the unique needs of retailers, regardless of their size or sector, SHELFIE stands as a trusted partner.

SHELFIE takes pride in its dedication to innovation and customer satisfaction. The company’s team of experienced professionals works closely with clients to understand their unique requirements and develop tailored solutions. Through extensive training and ongoing support, SHELFIE ensures a seamless transition and continued success for its clients.

With a customer-centric approach and a focus on cutting-edge technology, SHELFIE is at the forefront of retail industry transformation in the United Kingdom.


To learn more about SHELFIE, please visit or speak to Kane Brewer today by calling 01489 287 287 or emailing

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